---
title: Voice technologies for brands and their customer relations
description: TTS is becoming a key element in personalising voice interaction, and our speech synthesis is taking the customer experience to new heights.
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---

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Discover the story of the creation of the SNCF's digital voice!

SNCF chose Voxygen to digitalise the voice that is known and heard throughout France.

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The creation of BNP Paribas' voice assistants

Voxygen has created two personalised brand voices for the virtual assistants Telmi (BNP Paribas) and HelloïZ (Hello Bank). BNP Paribas is revolutionising the user experience with its online banking and digital assistants!

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# Customer relation

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# Voice technologies for brands and their customer relations

Published on December 12, 2023

Meet the challenge of the digital age with Voxygen's innovative voice solutions! In a world where efficiency and personalization are key, our advanced voice technology takes customer experience to new heights. Say goodbye to rigid interactive voice systems and hello to natural and intuitive customer interaction, thanks to artificial intelligence.

## 🎯 The impact of voice technology on the customer experience

The business environment is changing, and it is essential that companies keep up with this evolution so as not to create a gap with their customers and competitors. The majority of companies are aware that they need to adapt their customer relations strategy, but they need to use the right technology to do so. Voice technology is the ideal approach: thanks to voice technologies, companies can improve the customer experience and stand out from their competitors.

 

## 😤 Reduce Customer Frustrations

The best way to increase customer satisfaction is to reduce annoyance. Companies' interactive voice response (IVR) systems can be a source of dissatisfaction for users, whether they are employees or customers. Far too often IVRs are inflexible, unintuitive and too limited to truly adapt to users' needs. In fact, they are sometimes perceived as a source of frustration by customers. With the advent of AI, most of the current limitations of IVR can be easily resolved thanks to a clever mix of intelligent voice technologies, in particular automatic speech recognition (or STT, Speech-to-Text), understanding of intentions (or NLU, Natural Language Understanding), generation of an adapted text response (or NLG, Natural Language Generation) and conversion of this text into speech by voice synthesis (or TTS, Text-to-speech).

 

## 🤝 From Voice to Action: Improving Customer Relations 

By working in collaboration with contact centre teams, companies can design automated solutions that are far richer than a traditional IVR and that faithfully reproduce real-life situations of interaction between a customer and an advisor. Callers interact in a much more natural way, so their customer experience is greatly enhanced. This also benefits contact centre employees: with more efficient interactions, their workload is lightened and they can concentrate on more complex tasks with greater added value.

 

## ✅ Benefits of SV for the Customer Experience

Voice technology also saves time, as it allows you to get straight to the point. Voice recognition and natural language processing enable callers to express themselves naturally, just as they would with a human being. These technologies encourage self-care for customers, who no longer need to tap on keys or go through several departments to obtain the information they are looking for. This saves valuable time for customers and, above all, for contact centre agents. What's more, self-care and its philosophy of finding information on your own is very appealing to customers.

 

## 🧑‍💼 Voice Technology Improves Customer Satisfaction

Chatbots are another good example of how speech can enhance self-care. As chatbots become more commonplace, speech recognition and text-to-speech can be used to make them even more practical by giving them a voice.   
Chatbots with a voice, or voicebots, can interact and communicate using speech. They can accept a written or spoken command and respond by voice. This combination of technologies allows customers to obtain information easily, without the need for an agent, which means greater satisfaction for everyone.

 

## 💎 Voice Identity, a Customer Personalization Asset

In this competitive digital world, however, brands are under threat from the technology giants. They can easily lose their hard-won customer relationships to competitors if they don't find a way to stand out from the crowd. To do this, companies and their brands can differentiate themselves through voice, by creating their own voice using text-to-speech. The voice, which accompanies and responds to the user, conveys identity and emotion, and its relevance to the use case is essential for a satisfactory and successful customer experience. The voice must inspire confidence and make the customer want to complete the digital conversational journey.

 

## 🕑 Time savings and customer satisfaction

Voxygen is the leading French player in this field and offers tailor-made services. In addition to its high-quality, easy-to-integrate expressive text-to-speech solutions, Voxygen offers brands unique support in defining their vocal identity and creating their personalised voice. Its well-honed process ensures a high-quality result and the best possible experience. Voxygen's teams also provide the client with a comprehensive support and consultancy service throughout the collaboration: training in the specificities of text-to-speech, the various software packages, and ongoing assistance.

 

## 🌟 Voice Technologies: The Future of Customer Relations

Businesses therefore need to adapt to meet the expectations of an ever-changing society. From cutting-edge voice recognition to expressive text-to-speech, voice technologies are becoming essential. The benefits of these technologies are numerous: firstly, they facilitate and improve the customer experience, they save precious time and they enable brands to stand out from their competitors.

More information

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#### [![favicon-196](https://www.voxygen.fr/hubfs/favicon-196.png) ![post image](https://www.voxygen.fr/hs-fs/hubfs/m-a-2-1.jpg?width=380&height=260&name=m-a-2-1.jpg) Voice technologies and sovereignty Sovereignty "Technological sovereignty is now a strategic issue for many companies and institutions." See more](https://www.voxygen.fr/en/blog-voxygen/technology-voice-and-sovereignty-the-strategic-role-of-voxygen-in-the-french-ecosystem?hsLang=en)

#### [![favicon-196](https://www.voxygen.fr/hubfs/favicon-196.png) ![post image](https://www.voxygen.fr/hs-fs/hubfs/m-1.jpg?width=380&height=260&name=m-1.jpg) Text-to-Speech in the Banking-Insurance sector Customer relationship "TTS has become a real lever for customer relations in the banking and insurance sectors." See more](https://www.voxygen.fr/en/blog-voxygen/synthese-vocale-banque?hsLang=en)

#### [![favicon-196](https://www.voxygen.fr/hubfs/favicon-196.png) ![post image](https://www.voxygen.fr/hs-fs/hubfs/vert5.png?width=380&height=260&name=vert5.png) Text-to-speech in transport Transport "Speech synthesis has become an essential part of real-time passenger information for innovative transport companies." See more](https://www.voxygen.fr/en/blog-voxygen/text-to-speech-transport?hsLang=en)

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